Boosting attendee engagement in an event is a key factor in creating a memorable and impactful experience, as well as maximizing the event value and attendee satisfaction. In this blog, we will explore various useful strategies to help you create an event that captivates your attendees and drives meaningful interactions and connections.
1. Leverage Event Innovative Technology
Event technology can be a powerful tool, such as a mobile event app. These apps provide attendees with a convenient platform to access event information, schedules, and agendas. Additionally, features like live polling and Q&A sessions can encourage active participation. If you want to add more exciting entertainment to the event, augmented reality (AR) and virtual reality (VR) are the best ideas because you can lead to virtual tours and educational sessions which leave a lasting and unique impression on your attendees. Don’t forget also to infuse gamified activities like scavenger hunts that require attendees to explore the event venue and interact with other guests.
2. Facilitate Conducive Networking Opportunities
The major goal for the attendees to attend the event is to extend their social network. Creating a welcoming and inclusive environment is essential. One effective way to achieve this is by designing desirable spaces or zones that facilitate interactions and conversations. These spaces can include comfortable seating, charging stations, and snacks. By gathering attendees in a relaxed atmosphere, they are able to share their minds breezily. Moreover, organizing icebreaker sessions or networking games can help attendees know each other better and foster further connections.
3. Choose Compelling Content And Engaging Speakers
By carefully curating content, event organizers can ensure that the topics and themes meet the interests and needs of the audience, providing them with thought-provoking information. A good engaging speaker requires excellent communication skills, which means they can deliver their ideas clearly and in a memorable manner. At the same time, the speaker should be well-prepared and be able to connect with attendees on an emotional level. Also inviting speakers from different backgrounds to share their experiences, such as famous experts and social media influencers can attract a wide range of attendees. By combining these two important criteria, event organizers can ensure attendees are inspired, and eager to apply their newfound knowledge.
4. Organize Post Event Engagement
Many event planners neglect the importance of post-event activities, but which can bring enormous benefits beyond the event. For example, sending personalized follow-up emails, event highlights, and relevant information to attendees in order to maintain a consistent relationship with them. In case there are people who are unable to attend, event planners can also share the recording of the event session with them so as to make sure they can gain value from the content and be interested in the upcoming events. Furthermore, don’t forget to collect feedback by sending post-event surveys about their satisfaction with the overall experience or improvement that should be achieved in the future.
EVENTION is an EVENT IT Solution provider. We aim to enhance the guest experience in the event with advanced and intelligent technology. Please contact us if you have any concern.