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5 Practices For Fostering  Attendee Connection And Engagement

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Creating a meaningful and engaging experience for attendees is crucial for the success of any event. To foster strong attendee connection and engagement, there are five key practices that event organizers can implement. By incorporating these practices, event organizers can cultivate a dynamic and impactful environment that leaves attendees feeling connected, engaged, and inspired.

1. Making Use Of Social Media And Event Hashtags

Harnessing the power of social media engagement and event hashtags can significantly amplify the success of your event. Generate buzz on Facebook, Instagram, and LinkedIn, actively engaging with your target audience to ignite their excitement. Share thrilling content like teasers, behind-the-scenes footage, and sneak peeks.  Encouraging attendees to use event-specific hashtags in their posts will make it easier for others to discover and join the conversation. By making it convenient for your audience to seamlessly transition from your social media accounts to the event, you can maximize attendee participation.

2. Elevating Knowledge Transfer 

Event attendees often seek valuable insights from speakers, making knowledge transfer a crucial aspect. However, it’s essential not to rely solely on speakers for this purpose. The learning experience begins with effective planning. Thoughtful session designs, networking spaces, and communication tools like chats and forums can facilitate knowledge exchange and boost engagement. Encourage presenters to actively participate in chat discussions and host Q&A sessions. For example, the semi-live format allows for increased interaction with experts, adding value for attendees. 

3. Sharing Purpose In The Event

It is crucial to align your event with a meaningful social purpose. To enhance connectivity at your upcoming event, incorporating co-creation and collaboration is highly recommended. For instance, you can organize group activities, contests, or points-driven games that unite people around a philanthropic goal. It is also beneficial to create activities that involve both on-site and virtual attendees, fostering teamwork and a sense of purpose. These elements can strengthen their connection to the event and its community.

4. Extending Your Event Duration

With a virtual component, there’s no fixed end date. Extending the duration of the event fosters a sense of community building and networking among participants. To facilitate relationship building, share a list of opt-in guests’ contact details on the event app. Also, to maximize the impact of the event, think about holding a few open networking sessions or establishing post-event groups. For connections to be meaningful, timing is everything.

5. Sending Follow-Up Emails

To foster and maintain connections with attendees after an event, personalized follow-up emails are a valuable tool. By sending a personalized thank-you email, you can express your gratitude for their presence and make them feel appreciated. In the email, provide a recap of the event, highlighting key moments and significant takeaways. Your follow-up email strengthens the connection with attendees and reinforces their sense of belonging to your event community.

EVENTION is an EVENT IT Solution provider. We aim to enhance the guest experience in the event with advanced and intelligent technology. Please contact us if you have any concern.

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