As virtual events recently are common, many activities are online. The problem with virtual events is the lack of attendees’ engagement. Gamification is a great way to solve this problem and keep the virtual events engaging and connecting. In the following, we will first talk about the definition of gamification, then its benefits and then the steps of how gamification applies in virtual events as follows.
Definition of Gamification
Gamification is a process that applies a gaming element to the non-gaming activity. It is a kind of method that motivates the attendees to participate in the virtual event. Not only increase the interaction with other attendees or event organizers but also incentivize your attendees to become active participants. For example, by completing different challenges and receiving points from them. In the end, the prize is given to participants or the winners. This results in the increase in attendees engagement.
Benefits of Gamification
There are some benefits if gamification applies in virtual events. First, it can proactively engage the attendees to participate in the virtual event. Second, It is a good way to keep the atmosphere relaxed and be an ice-breaker. Third, It gives everyone a common ground with the same purpose. Lastly, It promotes interaction between organizers, speakers, and attendees. Therefore it is a good idea to use it in the virtual event.
Steps to Apply Gamification in Virtual Event
Step 1 : Find Out Your Goals
No matter if you have a big goal or a small goal, having a game in the virtual event can help you achieve the goals. Because you can get the information or data that you want. For example, providing the code at the end of the survey can increase the number of survey participants and the organizers can get the data from the survey. Therefore, if some game is involved, you can achieve some purpose.
Step 2: Pick a Correct Event Technology
As the event app varies, the function of the gamification features is also different. Some can let you customize the function for the challenges, some only have some premade functions. Therefore you should pick the right virtual event technology to fit your ideal game that applies to the virtual event and reach the goal you set.
Step 3: Define the Scope of the Virtual Event
It is believed that you don’t want to gamify the event to be overwhelming or underwhelming. Hence, you need to understand the ability and capacity of your team that is in charge of the game and what the team can handle. For example, you need to know “how long is the game?”, “Are there any sufficient online staff to support the game?”,“What actions can be done if there are some sudden incidents?” Therefore you need to define the scope of the virtual event to manage the virtual event during gamification.
Step 4: Set the Rules
Any games without rules will lead to frustration, cheating and disappointment and unfairness. Therefore, you should prepare clear and well instructions to the attendees. Setting the rules can let the attendees know how to play the game so that they can get the rewards smoothly.
Step 5: Offering Suitable Prizes to Increase Engagement
No matter whether giving the attendees or winners something of monetary gift or physical prize, offering gifts can incentivize everyone to play the games. Therefore the attendee’s engagement increased in the virtual event. Remember to email the winners and send them the details of upcoming events. Hence, they may have a higher interest to be potential attendees in the next virtual event.
Step 6: Promote the Game
While giving the prizes to the winners or attendees, It is important to promote the game and let everyone know that the game is fun. You can do this through social media, virtual event websites, or email notifications. Hence, this can attract potential attendees to join the virtual events.
Step 7: Celebrate Who Wins the Game
Even if the virtual event ends after the winners take away their prizes, you can still think about how to celebrate the winners when the virtual event is over. For example, celebrating by putting their photo or video clips on the website, so other potential attendees can know what prizes they will gain if they join the virtual events. This also can increase the number of participants in the upcoming virtual events.