Category Archives: Blog & Article

3 Reasons why people dislike virtual events and how to resolve them

The rise and continuous advancement of technology have revolutionized our world, introducing new ways of doing things that were not considered possible before. One of which is the ability to connect with others around the world remotely through online platforms. Along with safe distancing measures and safety restrictions put into place due to the current […]

A complete guide to planning and hosting a successful virtual event in Hong Kong (2021)

It is no secret that the current COVID-19 pandemic, as well as the resulting restrictions on public gatherings, has created new challenges for the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry. Fortunately, technological advancements have allowed for the majority of these events to be moved online. Nonetheless, virtual events are not a new concept in Hong […]

How to maintain audience engagement during Virtual Events

While research has shown that it takes 8 seconds to capture an audience’s attention, keeping their attention is a different story. Even when live events were the norm, anyone who has presented in front of a live audience understands how difficult it can be to keep attendees engaged throughout a session or presentation. Now, with […]

Hybrid Events: The Future of Event Planning

There is no greater evidence of a technologically-driven future than it is for the MICE (Meetings, incentives, conferencing, exhibitions) industry. Since the beginning of the COVID-19 pandemic and resulting travel and group limitations, event organisers, and businesses had to turn to the online space in search of safe, practical alternatives to physical events. Subsequently, the […]

5 Steps To Organising A Successful Virtual Event

1. Define the target audience and their goals   An event is nothing without its participants. As such, the very first thing that companies should do is to identify who their target audience is, what interests them, and how they prefer to receive the information. This information will help organisations determine the right medium to present […]

The Opportunity & Evolution of Exhibition Industry under Covid-19

Is the exhibition and event industry doomed? In 2020, there was a survey reported that a lot of industry practitioners had experienced a 90% drop in their core business. It is estimated that due to the Covid-19 pandemic the whole exhibition and event industry has lost over HK$20 billion in business. Consequently, hundreds of thousands […]

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