The rise and continuous advancement of technology have revolutionized our world, introducing new ways of doing things that were not considered possible before. One of which is the ability to connect with others around the world remotely through online platforms. Along with safe distancing measures and safety restrictions put into place due to the current […]
It is no secret that the current COVID-19 pandemic, as well as the resulting restrictions on public gatherings, has created new challenges for the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry. Fortunately, technological advancements have allowed for the majority of these events to be moved online. Nonetheless, virtual events are not a new concept in Hong […]
While research has shown that it takes 8 seconds to capture an audience’s attention, keeping their attention is a different story. Even when live events were the norm, anyone who has presented in front of a live audience understands how difficult it can be to keep attendees engaged throughout a session or presentation. Now, with […]
There is no greater evidence of a technologically-driven future than it is for the MICE (Meetings, incentives, conferencing, exhibitions) industry. Since the beginning of the COVID-19 pandemic and resulting travel and group limitations, event organisers, and businesses had to turn to the online space in search of safe, practical alternatives to physical events. Subsequently, the […]
1. Define the target audience and their goals An event is nothing without its participants. As such, the very first thing that companies should do is to identify who their target audience is, what interests them, and how they prefer to receive the information. This information will help organisations determine the right medium to present […]
EVENTION wishes the festival moon would give you and your business the most sincere blessing! We also want to show our support for your future events. We would like to provide a free consultation and a special discount for your next event. Please feel free to contact us!
Is the exhibition and event industry doomed? In 2020, there was a survey reported that a lot of industry practitioners had experienced a 90% drop in their core business. It is estimated that due to the Covid-19 pandemic the whole exhibition and event industry has lost over HK$20 billion in business. Consequently, hundreds of thousands […]
Many companies will continue with this format (virtual event). In the future, some may find the need to add an in-person event too, but that may be smaller than the large ones they did in the past and include virtual access to broaden their audience of attendees. While some people may want to go back […]