There is no greater evidence of a technologically-driven future than it is for the MICE (Meetings, incentives, conferencing, exhibitions) industry. Since the beginning of the COVID-19 pandemic and resulting travel and group limitations, event organisers, and businesses had to turn to the online space in search of safe, practical alternatives to physical events. Subsequently, the […]
1. Define the target audience and their goals An event is nothing without its participants. As such, the very first thing that companies should do is to identify who their target audience is, what interests them, and how they prefer to receive the information. This information will help organisations determine the right medium to present […]
EVENTION wishes the festival moon would give you and your business the most sincere blessing! We also want to show our support for your future events. We would like to provide a free consultation and a special discount for your next event. Please feel free to contact us!
Is the exhibition and event industry doomed? In 2020, there was a survey reported that a lot of industry practitioners had experienced a 90% drop in their core business. It is estimated that due to the Covid-19 pandemic the whole exhibition and event industry has lost over HK$20 billion in business. Consequently, hundreds of thousands […]