Monthly Archives: September 2021

Hybrid Events: The Future of Event Planning

There is no greater evidence of a technologically-driven future than it is for the MICE (Meetings, incentives, conferencing, exhibitions) industry. Since the beginning of the COVID-19 pandemic and resulting travel and group limitations, event organisers, and businesses had to turn to the online space in search of safe, practical alternatives to physical events. Subsequently, the […]

5 Steps To Organising A Successful Virtual Event

1. Define the target audience and their goals   An event is nothing without its participants. As such, the very first thing that companies should do is to identify who their target audience is, what interests them, and how they prefer to receive the information. This information will help organisations determine the right medium to present […]

The Opportunity & Evolution of Exhibition Industry under Covid-19

Is the exhibition and event industry doomed? In 2020, there was a survey reported that a lot of industry practitioners had experienced a 90% drop in their core business. It is estimated that due to the Covid-19 pandemic the whole exhibition and event industry has lost over HK$20 billion in business. Consequently, hundreds of thousands […]

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